Sally Gao, host of “Enabled, by East Los Capital” podcast, interviews Christina Mendez, CEO and Founder of Ellie Rose, a fashion-forward tech and lifestyle accessories brand. In this episode, Christina shares her story of launching Ellie Rose, her experiences at Harvard Business School, and her past finance and entrepreneurial pursuits. -- 00:43 – Christina talks about her background, starting from Stanford University, Goldman Sachs, and Harvard Business School03:32 – Christina talks about how...
Sally Gao, host of “Enabled, by East Los Capital” podcast, interviews Christina Mendez, CEO and Founder of Ellie Rose, a fashion-forward tech and lifestyle accessories brand. In this episode, Christina shares her story of launching Ellie Rose, her experiences at Harvard Business School, and her past finance and entrepreneurial pursuits.
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00:43 – Christina talks about her background, starting from Stanford University, Goldman Sachs, and Harvard Business School
03:32 – Christina talks about how she entered entrepreneurship with the Casery, and the beginnings of Ellie Rose
05:27 – Sally and Christina discuss tech enablement and legacy technologies in the retail space (e.g. EDI, Electronic Data Interchange)
10:15 – Christina shares an overview and vision for her fashion tech company Ellie Rose, how COVID-19 has influenced her customers’ behavior, and the gift business as an industry
15:13 – Christina talks about trends that excite her as an entrepreneur, in the fashion tech accessories sphere and the broader consumer industry
17:06 – Christina shares how tech enablement (specifically, cloud tech and businesses going global) has empowered her journey as a CEO
21:10 – Christina shares her views on East Los Capital’s “tech enablement for all” thesis and strategy
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Christina Mendez is the CEO and Founder of Ellie Rose. She holds a BA in Economics from Stanford University and an MBA from Harvard Business School. Prior to Harvard Business School, Christina was a Risk Management professional at Goldman Sachs. She held a number of operational roles at an investment management firm and media company prior to founding Ellie Rose.
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About the Podcast:
"Enabled, by East Los Capital" is a podcast interviewing the best investors, founders, and technologists in the East Los Capital ecosystem about the markets, innovation, and what enables their success.
About East Los Capital:
East Los Capital is a tech-enabled private equity firm making the world more productive through technology. We are operationally-focused, research-driven, and technology-enabled. We invest in successful companies where our capital, talent, and analytics can drive the most value. We focus on consumer, healthcare, internet, media, services, and software.
Read more about East Los Capital at: https://eastloscap.com/
Please see Ellie Rose’s website for more information: https://shopellierose.com/
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