What The F**king Good SEO People Look Like

Most small business owners don’t fail at SEO.

They get confused, overwhelmed, or quietly ripped off.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, which is part two of a two parter, I’m letting you know what a good SEO person looks like in terms of their offers.

What SEO really costs in the UK, how long it takes to work, and how to spot legitimate professionals from cowboys.

No jargon.

No “it depends” nonsense.

No magical promises.

In this episode, I cover:

1. What proper SEO services should include (and what’s usually a waste of money)
2. How good SEOs explain their work without hiding behind acronyms
3. Why rankings don’t pay your mortgage, but revenue does
4. Realistic SEO pricing for small businesses and ecommerce sites
5. Honest timelines for technical fixes, content, and results
6. How to avoid dependency and find SEO help you can actually trust

If you’re about to hire an SEO, already paying one, or wondering why results don’t match the promises, this episode could save you a lot of money and frustration.

If you haven’t listened to part one yet, go back and start there first.

And if this helps, please share it with someone who’s about to sign an SEO contract.

Timestamped summary

00:00 "Good SEO: Clarity Over Jargon"

04:03 "SEO That Drives Real Results"

08:42 "SEO Timelines Simplified"

12:18 "SEO: Consistent, Methodical Work"

This episode is all about helping you identify a decent SEO person from a scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/