You Can’t Convert A Stadium If Your App Sucks

2025-12-09

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Read the shownotes and full transcript on our site: growyourcreditunion.com A huge thanks to our sponsor, NCU-ISAO — Watch this video or visit ncuisao.org/gycu to learn more. Credit unions invest heavily in stadium naming rights and campus partnerships to reach younger members, but those partnerships fall flat when the mobile app experience disappoints. Gen Z has been Wescom Financial's fastest growing segment since 2023 because they treat digital experience as strategy, not an IT checkbox.

Read the shownotes and full transcript on our site: growyourcreditunion.com

A huge thanks to our sponsor, NCU-ISAO — Watch this video or visit ncuisao.org/gycu to learn more.

Credit unions invest heavily in stadium naming rights and campus partnerships to reach younger members, but those partnerships fall flat when the mobile app experience disappoints. Gen Z has been Wescom Financial's fastest growing segment since 2023 because they treat digital experience as strategy, not an IT checkbox.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Ashley White, Senior Vice President and Chief Marketing Officer at Wescom Financial, to talk about:

How sports and university partnerships build awareness with Gen Z
Why Wescom's mobile app ratings outperform most credit unions
How removing student financial barriers translates to member growth

Wescom Financial's success with Gen Z isn't about bigger budgets or better partnerships—it's about treating digital experience as foundational strategy while meeting younger members where they already are.

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