With 40% of Americans having a side hustle, it’s safe to say that side hustles are no longer a trend, but a reality for many! Often though, we see them as a quick stepping stone to leaving our job and diving in fulltime to entrepreneurship. But that’s not necessarily always the right path! Meet Erica Liu Williams, a Silicon Valley techie-turned-food-entrepreneur and founder of gr8nola. That turning moment though took her almost 5 years – after she had already nabbed a spot as a supplier for Google. And Erica doesn’t regret waiting – just the opposite, she credits much of her success to keeping gr8nola a side hustle for longer than most would have.
Tune in to this episode to hear from Erica about:
Erica Liu Williams is a former Olympic Trials swimmer and Silicon Valley techie-turned-food-entrepreneur. She came up with the idea for gr8nola by accident when she was searching for a delicious, yet healthy snack for a post-Super Bowl “cleanse” she and her NFL hubby do each year. Stuck with few options, she created her granola recipe using clean ingredients and superfoods. Her granola was such a hit that she created a side business out of it in 2013, selling gr8nola out of her home at her local farmers market while working a full time tech job. She finally took the pling 4.5 years later and today, she supplies some of the largest tech companies like Google, Twitter, Linkedin, Dropbox, Microsoft, Slack and more. Her granola is are sold on gr8nola.com and Amazon Prime.
Learn more about Erica: Gr8nola | Gr8nola on Amazon
The leading rebels interviewed on the podcast have dropped some serious wisdom, so who wouldn’t want to be motivated by them every day! Get access to eight motivational wallpapers from some of the inspiring quotes rebel women have shared.
5 steps to share & spread your story
Effecting change with Cilia Kanellopoulos
7 things to ask yourself before you launch a podcast to grow your business
Strength in diversity with Barbara Lampl
Defining success with Anne Cocquyt
Your guide to finding & owning your story
Redefining your story with Elisabeth Ippel
From digital nomad to female founder with Meesen Brown
Season 3 Trailer
Intuition-based decision making for leaders with Dr. Fra Mega
Leading a new generation of leaders with Courtney Adams
Solo contributor & leader aren’t mutually exclusive with Linda Jonas
How to lead in today’s fast-paced world with Vanessa Judelman
Giving back as a leader with Rena Pacheco-Theard
Building a network and community with Nora Stolz
How to communicate like a leader with Monica Kade
On authentic leadership with activist Magda Zenon
Purpose-driven leadership with Julia von Winterfeldt
Proving them wrong & believing in yourself as a leader with Ewelina Robaczek
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money