Why They Chose a Franchise Over Starting From Scratch (Real Owner Questions) Fries with Franchisees

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The CEO of Homefront Brands Jeff Dudan sits down with Matt & Alicia Heck, owners of Top Rail Fence (Tampa, FL), for "Fries with Franchisees" segment at Sparkman’s Wharf. They share what they wish they knew before buying a franchise, how they evaluated options, and why the franchise model accelerated their “speed to first dollar”—from day-one systems like a website and proven playbooks, to real support that made them feel like partners, not numbers. If you’re considering business ownership in your next season, this is the framework to hear. 

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