At Anduril, design is a sign of respect | Jen Bucci

Devin speaks with Jen Bucci, VP of Design at Anduril Industries, a defense company specializing in autonomous technology. Jen leads a hands-on creative team that covers everything from industrial and graphic design to film and photography.

Jen shares how her love for James Bond films shaped her approach to design, how branding ties into accountability, and why designing for defense means developing a clear, cohesive design language that touches everything from hardware to typography. It’s a strikingly modern approach in an industry where user experience is often overlooked. Plus, Jen tips her hat to Virgil Abloh — because sometimes the label is the design.

1:22 When missiles get the anime treatment

5:18 Designing for the 18-year-old warfighter

7:26 Virgil Abloh and the art of labeling everything

11:02 If your brand color is blue…

14:35 Function as features: design under constraints

16:42 Respect for the user in high-stakes design

17:49 Hard questions: ethics and transparency

20:33 Inspiration from Minority Report to Cyberpunk

22:35 Lightning round

Links

Devin Liddell on LinkedIn

Jen Bucci on LinkedIn

Teague

About the Host: Futurist Devin Liddell

Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. 

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