Growing a Plant Business, A Marriage and A Community of Plant Parents with @mrstannertheplanter

2026-02-17

Download

Have you ever wondered what it takes to turn a passion for plants into a thriving business? Join me as I sit down with Erika, the incredible wife of Tanner the Planter, to explore their inspiring journey in the plant business. From their unexpected meeting during a lunch break to co-owning the flourishing plant shop, Famous in Oregon, which opened its doors during the pandemic, Erika shares the heartfelt story behind their love and entrepreneurial spirit. This episode is packed with insights on how to cultivate joy and...

Have you ever wondered what it takes to turn a passion for plants into a thriving business? Join me as I sit down with Erika, the incredible wife of Tanner the Planter, to explore their inspiring journey in the plant business. From their unexpected meeting during a lunch break to co-owning the flourishing plant shop, Famous in Oregon, which opened its doors during the pandemic, Erika shares the heartfelt story behind their love and entrepreneurial spirit. This episode is packed with insights on how to cultivate joy and wellness through plants, and you won't want to miss it!

Erika opens up about the challenges they faced transitioning from separate careers in education and party rentals to becoming plant business partners. With a focus on community and customer relationships, she emphasizes the importance of setting boundaries and valuing their time as they navigate the ups and downs of entrepreneurship. Together, they balance their strengths—Erika shines in customer care while Tanner excels in operations—creating a harmonious dynamic that fuels their passion for plants.

Throughout our conversation, we also touch on practical topics that every plant parent can benefit from, including watering tips, how to get rid of gnats, and the best strategies for repotting plants. Plus, we dive into the world of plant pests, discussing how to deal with scale insects and other plant diseases that can threaten your beloved greens. Erica even shares some of their exciting future plans, including a new product line and Tanner's upcoming book, which promises to be a must-read for plant lovers everywhere.

This episode is a joyful exploration of love, partnership, and the healing power of nature. Whether you're a seasoned plant parent or just starting your journey into the world of gardening, there's something here for everyone. So, grab your favorite plant, settle in, and let's grow some joy together!

In this episode, we learn:

[04:30] Meet Erika from Tanner the Planter and Famous in Oregon!
[05:49] How did Erika and Tanner first meet and start dating?
[07:08] Erika’s background in education and administration
[11:21] Erika’s first experience with entrepreneurship
[13:36] How their plant business actually runs today (storefront, live sales, shipping center)
[15:15] The Wild & Free Garden
[17:14] Live selling plant shop
[21:02] Where did the name "Famous in Oregon" actually come from?
[23:50] How did they start and scale content to millions of followers?
[27:55] Turning customer data points into education, content, and book!
[29:22] How Erika and Tanner's strengths/weaknesses help the business
[31:27] The team that runs the day-to-day operations
[33:23] How did their plant shop look for the first two years?
[35:01] Brick-and-mortar slowing down (and why online live sales now carry the business)
[37:43] What do sourcing plants, freight logistics, and dealing with growers look like?
[42:50] Steve's Leaves as their first supplier!
[45:10] What are some of their struggles? (QuickBooks, payroll, HR, legal, taxes)
[47:16] What makes the plant shop business worth it?
[48:26] What is their vision for the future of the business?
[49:19] Why they're turning down reality TV opportunities
[50:03] What makes their partnership successful?
[52:30] Pilates, health, and evolving together beyond the business
[57:01] Erika’s advice for couples working together!
[58:56] As the author's wife, what was it like experiencing Tanner's book launch?