What is not a brand? Every entrepreneur/designer needs to know | By Vivek Hiralal

It covers what does a brand literally means. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success—whether it’s a start-up, a nonprofit, or a product. As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. It is a very first attempt of various videos to be followed on branding and it's various aspects.