Have Influencers Become Boring?

Our social media feeds are filled with influencer content nowadays... have we all had enough? On this episode of The Double Cleanse, James and Robert are giving their state of the nation on influencers!

From "TikTok speak" to how identical brand briefs have made everyone sound the same, James and Robert are diving into how the influencer industry has evolved from exciting media disruptors to predictable walking billboards.

They also share their thoughts on why certain achievements have lost their wow factor, the natural distrust audiences have developed toward sponsored content and why tapping on products actually makes sense (fight them on this!).

As always, it's brutally honest, occasionally chaotic, and a reminder that even your favourite creators are tired of saying the same things!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations*

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