In this episode, host Nalin talks to David Diaz about marketing for Mesa Game Lab.
We discuss:
- [0:54] How Mesa Game Lab was created to help create great videos and gifs for kickstarter campaigns.
- [5:00] The importance of creating an engaging main image and 30 first seconds of the video.
- [7:06] The best practices to create engaging gifs for the campaign page.
- [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production.
- [12:34] Presenting the game set up and playtest experience through the gifs to create a better online experience for potential backers.
- [15:15] The production time frame and why having at least the video ready some weeks before launch is a good marketing idea.
- [21:00] Process outline: How Mesa Game Lab works each package they offer for creators, what they need and how they conceptualize each video for each client.
- [25:46] How the team specializes in different parts of the video production complex process.
- [30:36] The communication with the client dynamic, from the first approach to the end product.
- [32:33] The new projects coming up.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from David to new board game creators:
“Do your research! Get on Kickstarter and look at as many campaign videos and pages as you can, both successful and unsuccessful, to see what works and what doesn't. And if video production or designing a page is out of your wheelhouse, look into hiring a professional to help.”
Website: https://www.mesagamelab.com/
Facebook: https://www.facebook.com/MesaGameLab/
Twitter: https://twitter.com/mesagamelab
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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