141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms

2026-02-03

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This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture. In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storyte...

In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table.

Resources & Links:

Practicing the Way: Be with Jesus. Become like him. Do as he did. by John Mark Comer
The Infinite Game by Simon Sinek
Unreasonable Hospitality by Will Guidara
The Let Them Theory by Mel Robbins
Small Giants by Bo Burlingham
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