The Power of Niches with Crystal Fox

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Crystal Fox, Founder and Creator of Beauty Queen Insurance. Crystal is a new insurance producer who has decided to niche into the Beauty industry and has done a great job building her book and connecting with her clients.

Episode Highlights:

• Crystal shares that her journey in the past year has been a whirlwind of growth and figuring out carrier services and state regulations and that permanent makeup is a bulk of their business, but it requires a lot of work due to different state regulations. (1:43)
• Crystal emphasizes the importance of meeting certain requirements such as completing 40 hours of training and five models to obtain insurance coverage for PMU services. (3:06)
• Crystal discusses how she manages the growth of her insurance business while creating standard operating procedures and emphasizing the importance of asking the right questions during initial customer communication. (13:53)
• Crystal explains the importance of honesty, and accuracy in filling out forms in the insurance industry. (19:50)
• Crystal mentions that private Facebook groups brought in a lot of business and that referrals played a key role in their growth. (27:59)
• Crystal shares that she plans to do more educational and engaging content using live videos and reels on social media to inform potential customers about creating LLCs and business structures. (33:56)
• Crystal mentions that she utilizes private Facebook groups to stay informed about new trends and services industry to provide quality service and remain competitive. (38:38)
• Crystal advises beauty professionals to have comprehensive insurance coverage that covers their personal and business needs, including all the services they offer. (45:17)

Key Quote:

• “You put yourself out there, you tried. Maybe it didn't work, but that doesn't mean something else won't. So you keep trying.” - Crystal Fox

Resources Mentioned:

• Crystal Fox LinkedIn
• Contact Teresa Kitchens
• Sterling Insurance Group