Under Armour Digs Themselves Further Into The Hole With Curry
Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

Under Armour Digs Themselves Further Into The Hole With Curry

2026-02-23
Steph Curry's sneaker free agency has him wearing heat from every brand, while Under Armour gets petty by stealing Curry Brand's Instagram followers. We debate where he should sign next (spoiler: maybe nowhere), compare this to Kobe's free agency, and break down why UA's downfall feels inevitable. Is Sunday Red the move? Should he just keep wearing whatever he wants? And why does Under Armour's logo look like a linebacker?Sole Retriever's Curry Tracker: https://currywatch.com/Subscribe to the Newsletter:...
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