Going Live: The Future of Streaming Ads

In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live streaming in digital advertising. They explore why live streaming has become essential for real-time audience engagement and the unique challenges of monetising live events compared to traditional video.

The discussion also touches on the evolution of technical standards driven by the IAB Tech Lab and introduces the Live Event Ad Playbook (LEAP), exploring its purpose, benefits, and how Index Exchange is putting it into action to support partners.