The Founder Of Reebok: How Joe Foster Built Reebok Into The World’s Number 1 Sports Brand

Today I have an absolute treat for you. I am chatting with Joe Foster, the founder of Reebok, who is arguably one of the most successful entrepreneurs of the 20th century. Coming from humble beginnings, he founded Reebok with his brother Jeff in 1958, eventually building it into the world's number 1 sports brand. It is likely that you yourself own a pair of Reebok shoes or sportswear.

Nowadays Reebok is a globally renowned brand with several high profile ambassadors, such as Alicia Keys, Conor McGregor, and Ariana Grande — just to name a few.

Joe has recently written and released his book, Shoemaker, which recounts the remarkable story of how he grew Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton, Lancashire.

By the end of this interview, you will have an deep understanding of how an extremely successful businessman thinks, you will gain insight into how to build a global business empire, and you will feel that you too could have the potential to make a big impact in the world.

In this episode, you will learn about:

• The origins of Reebok
• How Joe expanded Reebok into a global empire
• The secret to leading a large company
• How Reebok built strategic alliances with celebrities
• Joe's number one business philosophy
• And so much more...

Let's help Joe get his book Shoemaker to number 1! It's a phenomenal read.

Get your copy of Shoemaker here: https://www.amazon.co.uk/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019

Connect with me on Instagram: https://www.instagram.com/yasminarte/

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Get yourself some ultra hip streetwear that actually stands for something real — get a 10% discount at lowkeyemotional.com when you use the discount code YAS10 at the checkout!

Audio edited by the wonderful Jake Babineau. You could say he’s an audio genie. He’s also a great musician with a crazy podcastable voice — he composed my intro!

Check him out on instagram: https://www.instagram.com/jake_babineau/ Music taken from the ending of his song ‘On The Cold Tile Floor’: https://bit.ly/2KQGZhN