How branding can transform the way you show up in your business

In this episode, I dive into how branding impacts the way you show up for your business. I open up about my own experience with outdated branding and how it actually stopped me from promoting my business because I was embarrassed to send people to my website. I talk about why visual identity matters so much in our content-saturated world and how we make split-second decisions based on what we see. If your branding feels off or isn't serving your current stage of business, I'd love to chat about working together this year.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

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Key Takeaways

• Branding directly impacts business confidence and consistency. When branding feels misaligned or outdated, business owners often stop marketing themselves and avoid directing people to their website or social media, which stalls business growth.
• Aligned branding creates a transformation in energy and output. Clients who invest in branding that truly reflects their vision often experience a surge in ideas, renewed belief in their mission, and more consistent, confident communication.
• Visual decisions happen in seconds. In a world saturated with visual content, people make split-second judgments based on colors, fonts, and overall aesthetic before even engaging with the actual content—making strong branding essential for attracting the right audience.

  Episode Highlights

• 0:02 - Branding as a uniform you choose
• 1:40 - My personal experience with outdated branding and how it held me back
• 4:01 - Client transformation story: renewed confidence and vision
• 5:46 - Why visual identity matters in a content-saturated world

 

 

Mentioned in this episode:

Studio Cotton