Ruth has been with Elusive for just about a year now, but her promotion to Operations Director was relatively recent. As the role was still very new when we spoke, she tells us a bit about what her current day-to-day looks like, the vision for the future, and what her previous role as Head of Sales, Marketing and Events entailed.
We then go all the way back to the beginning of Ruth’s career in beer which has seen her work in sales roles for breweries including Adnams, Charles Wells, West Berkshire, Utopian and now Elusive. (She’s also spent some time in gin sales, too!) As you’ll hear, she’s got a wealth of experience and knowledge to share, including advice on how to get started in a career in beer, the skills it takes to succeed in sales and much more.
Finally, Ruth tells us what she enjoys most about being a part of the beer industry.
(Just a quick heads-up Ruth’s adorable sausage dog Bertie was in the room with her during our conversation, so you’ll hear him chime in on occasion. Hopefully it’s not too distracting!)
Here’s Ruth…
Episode #050 | Jaega Wise Interviews Natalya Watson, Host of the 'Beer with Nat' Podcast
Episode #049 | Helen Anne Smith, Founder of Burum Collective
Episode #048 | Maia Kazaks, European Events Manager at Barth-Haas
Episode #047 | Lucie Dallas, General Manager of The Griffin Whetstone
Episode #046 | Helena Adedipe, Co-Founder of Eko Brewery
Episode #044 | Lana Svitankova, Beer Writer, Translator, and Brewery Ambassador for Varvar Brew
Episode #043 | Pip Young, Founder of The Coven Brewsters
Episode #042 | Emma Heal, Managing Director of Lucky Saint
Episode #041 | Allison Macdonald, Head Brewer at Malt Shovel Brewers
Coming Soon: Beer with Nat, Season Five
Episode #040 | Lorraine Copes, Founder and CEO of Be Inclusive Hospitality
Episode #039 | Amy Todd, Owner and Analyst of Zymology Labs
Episode #038 | Claire Ashbridge-Thomlinson, Director and Founding Partner of East London Brewing Company
Episode #037 | Dr. Margaux Huismann, Hop Applications Scientist at Totally Natural Solutions
Episode #036 | Mellanie Struthers, Co-Founder of Draught Drop
Episode #035 | Sophie de Ronde, Head Brewer at Burnt Mill Brewery
Episode #034 | Ruvani de Silva, Freelance Beer Writer
Episode #033 | Cherisse Ketchum, Co-Founder of Gusto Brand Marketing
Episode #032 | Jules Gray, Owner of Hop Hideout
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