James Whatley has been a social media geek so long he practically invented the term. These days he's a strategy partner at Digitas, where he helps brands make the most of digital platforms.
James joins Matt Navarra and Martin SFP Bryant to talk about how social media has evolved over the past 15 years, how brands use it well, whether TikTok is a flash in the pan, Facebook’s PR slip-ups, why it’s so hard to respect modern political marketing online, and more, as we kick back for a less formal interview than usual.
Meanwhile, Matt and Martin talk over the week’s news, share the latest tests and tools you need to know about, and Martin tries to get Matt into BoJack Horseman.
Geekout with Matt Navarra is sponsored by Pinterest. Inspire your audience and grow your company on Pinterest with a free business account. Learn more at business.pinterest.com.
News stories:
YouTube is a $15 billion-a-year business, Google reveals for the first time
Instagram Brings In More Than a Quarter of Facebook Sales
Instagram's Search Results For Vaccines Are A Public Health Nightmare
Twitter Just Released Its Plan To Deal With Deep Fakes
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Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP
Join the Social Media Geekout Facebook Group or discuss the show on Twitter using the hashtag #geekoutquestions.
Geekout with Matt Navarra is a Big Revolution production.
--- Send in a voice message: https://anchor.fm/geekoutmattnavarra/message Support this podcast: https://anchor.fm/geekoutmattnavarra/support19. LinkedIn's unusual approach to news on social media, with Katie Carroll
18. What's next for Facebook messaging, with Messenger's Stan Chudnovsky
17. The Real Facebook Oversight Board on fighting social media's dark side
16. The BBC's Sophia Smith Galer on TikTok journalism and positivity online
15. Shopify's Shimona Mehta on the social shopping revolution
14. WhatsApp's Will Cathcart on the battle for encryption, and future of messaging
Season 3: Coming soon
13. Coronavirus edition with Sara Fischer (Axios) and John Saroff (Chartbeat)
12. Snap's Ed Couchman on why Snapchat matters in 2020
10. Chartbeat's John Saroff on social analytics and the future of online publishing
9. Vix Meldrew on the influencer industry in 2020
8. Instagram's Vishal Shah
7. The New York Times' Taylor Lorenz
6. Hashtag inventor (and much more) Chris Messina
5. Pinterest's Colleen Stauffer
4. Facebook's Andrew 'Boz' Bosworth
3. UK Parliament's Damian Collins
2. CNN's Kerry Flynn
1. Twitter's Sara Haider
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