The Science of Predicting Consumer Taste with Alex Elias, Founder and CEO of Qloo

Could you anticipate someone's musical preferences based on their taste in movies? Perhaps, but Qloo, an innovative predictive algorithm that maps consumer tastes, goes far beyond that. Their models can make relational taste predictions about your preferred snacks, favorite bars, book choices, dream travel destinations, and much more. In this episode of The Insights Factory, Ian sits down with Alex Elias, Founder and CEO of Qloo, to discuss their extensive consumer taste data set and their ability to map consumer preferences across categories. They also delve into Qloo’s geospatial precision and the anonymity embedded in their AI and ML models.
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Key Quotes: 

“With the geospatial model, we like to do these ridiculous data polls where it's like, 57th Street and 11th Avenue, plus Tolstoy, plus, Jill Sander, the fashion brand, and have it extrapolate where that person would want to grab a bagel or something like that.”

“One example recently was with another brand of product, where the cross category correlates to film preferences and TV preferences. It showed a penchant for horror and fear, and campy horror in particular. And that ultimately informed some sort of creative that was about the fear of running out of a product.”

“I would encourage people to approach this whole world of AI and data with a degree of optimism and hope and just excitement, because I think there's so much about it that could serve us. And a lot of the kind of doom and gloom narratives around it are likely leading to a degree of trepidation and sort of antagonism that ultimately is counterproductive, I think.”

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Show Timestamps: 

(01:06) Why Alex started Qloo

(03:29) Building a symmetrical panel 

(08:05) Impacting the bottom line through consumer taste data 

(10:45) Interacting with Qloo

(15:51) Anonymity and privacy 

(18:08) Entity instead of identity

(19:57) Thoughts on AI 

(25:39) What do customers use Qloo data for? 

(32:21) Navigating the gap between the business problem and the data owner

(37:16) What technology excites Alex moving forward? 

(42:49) Approaching AI with optimism 

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Sponsor: 

This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.

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Links: 

Connect with Alex Elias on LinkedIn  

Connect with Host, Ian Cook, on LinkedIn

Follow Seek on LinkedIn  

https://seekinsights.com/