Building Cred: Lessons in Resilience, Reflection, and Scaling with the Right People

From growing up around the world to building global products, Jon Carr Harris shares how adaptability, problem-solving, and patience shaped his path as a founder — and what it really takes to scale a startup like Cred.

Jon Carr-Harris is the Founder and CEO of CRED—an AI-powered platform enabling data-driven decisions with real-time external signals. Since its founding in 2023, CRED uncovers consumer and business behavior to drive profitability for enterprises such as the Golden State Warriors, UTA, and the PGA. With 10+ years as an entrepreneur and product innovator, Jon specializes in the application of predictive analytics, machine learning, and behavioral design. Previously, Jon founded Swish Labs, leading corporate solutions for Prudential, Nasdaq, Gatorade, and HSBC, and was a founding member of a financial exchange launched in 2018. Widely recognized as an expert in startup investment and marketplace platforms, Jon has also advised companies such as Airbnb, Khan Academy, and Kik to enhance their product strategy and development.