Unlocking Identity: Why Knowing Who You Are (& Acting Like It) Always Precedes Wealth in Business

“Wealth doesn’t respond to your strategy, it responds to your identity.” —Jessica Zweig

In the first Unlocking episode of 2026, Jessica dives into the most powerful currency for the year ahead: identity. She breaks down why money, leadership, and opportunity calibrate to your self-concept, not your hustle, and how stepping into the identity of the woman you’re becoming is the key to quantum growth. This episode is a call to shed old roles, upgrade your standards, and lead from sovereignty as we enter the Year of the Fire Horse.

Key Topics:

1. Identity as the Foundation of Wealth & Leadership

• Why self-perception sets the ceiling for money, impact, and success
• Identity as the operating system behind every decision and result

2. Breaking Free from Limiting Identity Patterns

• The “good girl,” shadow CEO, and conditional worth identities
• How past failures and old stories quietly cap your growth



3. Becoming the Woman Who Can Hold What She Desires

• Closing the gap between your current self and your future self
• Identity alignment before action, and action before wealth

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If you haven’t already, please rate, review, and follow The Spiritual Hustler Podcast for new episodes every Tuesday and Thursday on Spotify and iTunes. Video episodes drop on Jessica Zweig’s YouTube channel every Tuesday. Follow her on Instagram for updates and behind-the-scenes content: @jessicazweig

Visit jessicazweig.com for her book, podcast, programs, and resources to step into your purpose and power.