Owning Your Story and Building Your Brand, with Charlotte Otter Ep 267 - The Global Discussion

Charlotte Otter, a former journalist turned executive coach and founder of Otter Advisory, is in conversation with Host Simon Hodgkins on this episode of The Global Discussion. The topics include leadership, reputation, and what it really means to build trust in a world that never stops changing!

00:33 - Charlotte's journey, journalism to SAP to Otter Advisory, and change leadership MSc

04:13 - Why we need new leaders today, the crisis of leadership

07:35 - Adaptability over command and control, qualities modern leaders need

10:39 - Reputation equity explained, own your story, and create a record of success

14:11 - Reputation 360, unlocking executive narratives and a shy CEO case study

20:43 - The art of storytelling for leaders, details that create connection

26:52 - Final takeaway: build your reputation on LinkedIn.

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