What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)

2026-02-02

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If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you. In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think). Because most entrepreneurs don't have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried underneath in your messaging, positioning, or clarity around what you're known for. This episode will help you spot that...

If your January motivation is already fading, or you're realizing that doing more isn't fixing what feels off in your business: this episode is for you.

In this conversation, I'm walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what's actually holding their business back (hint: it's usually not what you think).

Because most entrepreneurs don't have a motivation problem. They have a misdiagnosed gap.

You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried underneath in your messaging, positioning, or clarity around what you're known for.

This episode will help you spot that domino gap: the one fix that makes everything else easier.

In This Episode, We Cover:

Why motivation always fades, and why that's normal
The difference between the problem you think you have and the one actually blocking growth
Why January feels slow for so many industries (and why February is the real reset)
What "I promised myself I wouldn't invest this year" really means
How trust (not money) is often the real objection behind investing
How to decide what to invest in next: time, skill, coaching, or support
The Gap Finder Framework I use with mastermind clients to diagnose business blind spots
How to identify your domino gap: the one change that unlocks momentum everywhere else

The 5 Core Business Gaps We Walk Through:

Your Distinctive Edge (Messaging & Positioning): Can you clearly say what people come to you for, and why you?
Your Offer Suite: What's working, what feels off, and what might be missing entirely?
Marketing, Visibility & Demand: Are you getting eyes, but not conversions? Or relying too heavily on one platform?
Sales & Revenue Flow: How money is actually moving (or not moving) in your business right now.
Systems, Team & Capacity: Where things fall apart when you're busy, or when you can't be everywhere.