E.112 Crafting a beauty brand built on self-expression and belonging with Linda Hallberg (Live)

This episode is brought to you in partnership with flaconi, Germany’s leading online destination for beauty and fragrance. But flaconi is more than a retailer, it’s a platform that celebrates individuality and empowerment. Values that deeply align with today’s guest and everything she stands for.

Linda Hallberg is a name many in the beauty world already know. A visionary makeup artist, founder of LH cosmetics and one of Sweden’s most creative forces. From pioneering multi-use products to building a radically inclusive beauty brand, she’s been shaping the conversation long before it was mainstream.

But behind the iconic looks and bold colors is a story of resilience. In this episode, Linda opens up about growing up queer in a small town, the early days of makeup school while living in a caravan and the journey of building her own brand, LH cosmetics.

This conversation is a reminder that it’s okay to take up space  and that sometimes, the most powerful thing you can do is return to artistry and play.

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