Find out where the human edge and automation matter in freight brokerage in this episode with Alex Schick of Alliance Logistix, sharing how smart freight automation, carrier invoicing automation, and AI in logistics can drive efficiency without sacrificing carrier relationships or customer trust! Alex talk through why automating tedious tasks like carrier invoicing and document collection speeds payment cycles, reduces errors, and boosts carrier satisfaction, while keeping real humans front and center for load booking and relationship management, why...
Find out where the human edge and automation matter in freight brokerage in this episode with Alex Schick of Alliance Logistix, sharing how smart freight automation, carrier invoicing automation, and AI in logistics can drive efficiency without sacrificing carrier relationships or customer trust!
Alex talk through why automating tedious tasks like carrier invoicing and document collection speeds payment cycles, reduces errors, and boosts carrier satisfaction, while keeping real humans front and center for load booking and relationship management, why AI should act as an assistant (not a replacement) for brokers, fleets, and driver managers, how tailored transportation technology beats bloated all-in-one systems, and why small fleets can dramatically improve profitability through better cost management, insurance shopping, and maintenance strategies.
If you're a freight broker, fleet owner, or logistics leader trying to balance automation with personal service while protecting margins in a tight market, this conversation is full of practical insights you can apply immediately!
About Alex Schick
Alex embarked on his logistics adventure in 2007 at Intransit, which later transformed into DSV Road through several acquisitions. Starting from the bottom in tracking and tracing, he quickly climbed the ranks. By 2009, he was overseeing a small region of freight in Northern California. His responsibilities expanded significantly by 2014, when he began handling all customer bids, pricing, and rate structures for carriers. At that point, he also managed the operations side of about 40% of the branch's freight.
In early 2017, he became the branch manager, overseeing the overall strategy and direction of the entire branch. From 2014 to the end of 2018, they grew from 7,000 truckloads per year to 55,000 truckloads per year as an agency. They expanded from 6 employees to 18 and from $5 million in revenue to almost $20 million. They were a bootstrapped company growing like crazy before the tech boom hit the industry.
He left DSV in 2019 and joined Wilson Logistics in 2020. Together with his wife, Natalie, they started to rebuild. By the end of 2020, they had hired their first employee in their Wilson Agency. In early 2023, they departed the agent model and co-founded Alliance Logistix LLC. By late 2023, they ventured into asset-based trucking alongside their brokerage. Today, they have 12 employees in the brokerage, 7 drivers, and 2 employees at their asset company. They are currently handling volumes of more than 30,000 truckloads annually.
With nearly two decades of industry experience, he's committed to fostering strong relationships, building alliances, and identifying synergies with their customers and carriers. They are focused on being a lean as possible, efficient as possible, and eliminating and/or automating repetitive and monotonous tasks with technology and automation. The most important thing is that they are keeping to their roots of the family feel for their customers, carriers, and employees alike. After all, in logistics, it's all about the journey and the company you keep!
Connect with Alex
- Website: https://www.alliancelogistix.com/
- Email: aschick@alliancelogistix.com
- Office Phone: 559-899-3177
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