2025 Podcasting Debrief: Insights & Wisdom to Guide Your New Year

Text Emily!

As you will hear in this episode, podcasting can change your life. 

Each year, I love the opportunity to reflect and learn from what went WELL, what didn't go so well, and what NEW things I want to experiment with and try in the coming year. In this episode, I share industry reports with data and stats, plus 7 takeaways full of insights and wisdom to provide you with info you can use for your podcasting year ahead. 

We get into: 

• Niching vs. not niching
• The power of experimentation in your podcast and overall marketing
• Why it's important to go beyond the downloads and metrics 
• Repurposing in a new way will set you apart 
• Collaborations are the game-changer
• Micro insights around audio, video, ads, and more 
• The big WHY 
• And so much more!

Links & Resources Mentioned: 

👉🏻 EXTENDED SHOW NOTES: including names/quotes/links of podcaster contributors 

Here's the Extended Show Notes link for desktop listeners to copy and paste: open.substack.com/pub/smallbusinesscasual/p/2025-podcast-insights-report

Collaborative "About Me" post on Instagram 

Collaborative "Podcaster Wisdom" post on Instagram

One Stone Creative's State of Business Podcasting Report

PodMatch's Indie Podcaster's Industry Report 

New England Podcaster's Group 

PodMatch 

About Me! 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Email: emily@emilyaborn.com

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