The Video Insiders Podcast Ep.51 - The Impact of YouTube Shorts

2023-03-01

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You are not imagining things, this is a new episode of VIP that is hitting your podcast feed! After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule. As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a...

You are not imagining things, this is a new episode of VIP that is hitting your podcast feed!

After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule.

As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a real threat to TikTok's vertical video dominance and monetization of Shorts on YouTube has kicked off with a whimper. We discuss that, what we've been up to and what are the plans for VIP going forward.

Links we referenced:

James Creesh's Linkedin post on everything you need to know about YouTube Shorts is rolling out creator monetization on Feb 1st.
Cracking the YouTube Shorts code by Little Monster Media
Denis' post on Linkedin YouTube VP of Marketing Kate Stanford shared an insightful post regarding YouTube surpassing Netflix as the most-watched streaming platform in the U.S. In 2023.

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