The Future of Trade: How Will Multinational CEOs Succeed?

As regional trading blocs emerge, today’s multinational playbooks will become increasingly obsolete. Marc Gilbert, BCG’s Global Lead for its Center for Geopolitics, unpacks what every CEO needs to know to master the multi-polar world, from what winning looks like to navigating local rules, preferences and politics without losing the global edge.

Learn More:

Marc Gilbert: https://on.bcg.com/4p2KjqP

What’s in Your Tariff Response Toolkit?: https://on.bcg.com/47z0M03

Services Are the New Fault Lines in Global Trade: https://on.bcg.com/43hUsaM

BCG on International Trade: https://on.bcg.com/3JBZoAB

Bonus Content on Trade and Tariffs: https://youtu.be/08RH9rSjH5Y

Chapters

00:00-01:38 The scenario: The multinational has become regional

01:39-02:57 The current state of trade and tariffs

02:58-04:25 How are CEOs navigating geopolitical risk?

04:26-06:59 What are command centers and how are leaders using them?

7:00-08:11 How do CEOs focus on long-term value during turbulence?

08:12-10:18 What major trade blocs could emerge in the future?

10:19-11:54 Will companies need to restructure to thrive?

11:55-12:57 How will companies adapt?

12:58-13:53 Which industries are likely to be most disrupted?

13:54-14:33 Bill and GENE Teaser

14:34-16:39 How can companies acquire the best talent?

16:40-17:34 How can companies insure they have the best AI talent?

17:35-19:21 How would regulation develop in this new world?

19:22-20:10 How should companies think about their headquarters?

20:11-21:11 Will local wins cannibalize global value?

21:12-22:39 How will trade disputes be handled?

22:40-23:51 What scenarios could disrupt this future?

23:52-25:47 What is one no-regret move CEOs can make now?

25:48-28:34 Bill and GENE: Building apps with no experience using AI

28:35-29:18 Outro

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