How to Develop and Launch a Product Idea - Charlie Sherts

In this episode, I speak with product innovator Charles Shert about how to develop and launch a product idea.

If you’ve ever had an idea for a product but felt unsure where to start, this conversation is for you. We talk about solving real problems, creating rough prototypes and using customer feedback to shape your design. You don’t need perfection to begin; progress usually starts with curiosity and willingness to test your idea.

Charles shares how he moved from identifying a simple problem to building and refining a patented product. We also explore why understanding your customer is more important than adding complicated features when you are learning how to develop and launch a product idea.

If you are sitting on a product idea, this episode is a gentle reminder that small steps matter, persistence counts and testing early can help you move forward with confidence.

Find Charlie here:

Website: https://getthemozy.com/

Pinterest: https://www.pinterest.com/getthemozy/

Facebook: https://www.facebook.com/getthemozy

Instagram: https://www.instagram.com/get_the_mozy/#

YouTube: https://www.youtube.com/@getthemozy

Chapters:

00:00 Introduction

01:00 Finding a real problem to solve

04:00 Designing products using thermodynamics principles

07:00 Moving from prototype to sellable product

10:30 Using Kickstarter to validate demand

12:00 Starting sales through small markets and events

14:30 Marketing physical products online

16:30 Learning from product development mistakes

18:30 Simplifying product ranges for efficiency

20:40 Advice for first time product creators

23:20 Persistence in entrepreneurship

24:30 Final thoughts on product ideas

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Amazon Made Easy is now open

My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership

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