What’s Up THIS WEEK! The Popup Trick You Are Ignoring 🤯 ➕ The Fast Food Burger That Broke The Internet 👀 | Ep. 472

Have you ever wondered whether an $11 fast-food burger is actually meant for human consumption? This week's quick update explores the bizarre viral moment at McDonald's and examines why luxury fashion brands are suddenly making smart glasses. Jay Schwedelson also breaks down a shockingly simple website pop-up trick that generates massive conversions but is ignored by almost everyone.

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Best Moments:

(01:00) The rumor of Prada smart glasses after Mark Zuckerberg was spotted at Milan Fashion Week

(01:41) How timed popups on pricing pages can generate a massive conversion rate

(03:00) The sudden rush of major retail and travel brands running ads directly on ChatGPT

(05:45) The viral disaster of the McDonald's CEO taking a tiny bite of a new massive burger

(07:43) Presale details for Jay's upcoming book and how the proceeds support cancer research

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206