Online Wedding Directories: How To Optimise Your Directory Profiles (Ep#14)

I want to share with you from my experience from running https://thebohobrideguide.com/index.php Blog, Supplier Directory & Community, how online wedding directory business profiles benefit your wedding business.

When prospective wedding clients are researching their dream wedding team of suppliers, they never look for just one point of reference. They are looking for a wide variety of contact points with your business before they even make an enquiry.

The general thought in their arena is the 7, 11, 4 rule in marketing. Consumers looking to make a considerable purchase will want to experience:

- around 7 hours of contact/ content from you - real wedding blogs/ video/ website content/ reviews/ shoots/ in person at wedding fairs,

- 11 touch points - brochures/ biz cards/ website/ social media content / google biz profile/ other suppliers and previous clients recommending you.

- 4 different locations - website/ third party directories and, features and review sites/ And so you will quickly see that featuring on an online wedding directory that aligns with the niche you are looking to specialise in works towards your overall business presence and kudos.

So, when measuring the success of your wedding directory profiles, it should be more about the page visits and time spent on your profile, rather than how many enquires you directly received through that directory portal for this very reason.

I have put together my 9 top tips on how to maximise the visibility of your wedding directory profiles on google, so here goes... enjoy!

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