7: Turn the Tide: Using social creativity to transform brands, commerce and experiences

Welcome to the podcast of Turn the Tide series by Facebook where this week we explore a Digital Creative Playbook on how businesses can navigate the new normal by using social creativity to transform brands, commerce and experiences. As people turn to virtual experiences for every facet of their life, digital marketplaces have become a gateway to brand exposure and experience. This episode shares actionable guidance for brands to revamp their social creativity and collapse the funnel to drive impulsive sales action.