The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research

You probably don’t need another study. You need to use the ones you already paid for. Every year, good insights get lost in slide decks, folders, and “we’ll come back to this later.”

In this episode, Jake Burghardt, former Amazon research leader, now at IntegratingResearch.com shows how to rescue the gold that’s already in your archive. We talk about why teams keep re-asking the same questions, how to turn a 30-page report into a one-page keeper, and simple habits that bring insights into the room when decisions are made. If you lead consumer insights, this is a gentle but firm nudge: less chasing new data, more making your best work usable, visible, and hard to ignore.

• A quick test for when an “old” insight is still useful and when it’s not.
• A weekly “rediscovery” habit that surfaces past insights right before planning.
• Easy ways to show impact (without buying another tool or building a dashboard).
• Where to plug insights into briefs, roadmaps, and OKRs so they shape decisions.

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