Best Metrics for E-commerce

Stephen Brown, COO of LedgerGurus, shares critical financial metrics and challenges facing modern e-commerce businesses, from understanding true contribution margins to navigating complex cash conversion cycles. He breaks down the evolving landscape of e-commerce financing, warning against predatory merchant cash advances while highlighting emerging specialized lending solutions. The conversation provides valuable insights into how e-commerce companies can maintain profitability in an increasingly competitive market, with practical guidance on managing everything from inventory cycles to sales tax compliance.

Learn more about Peerview Data
https://www.peerviewdata.com

Connect with Stephen Brown
https://ledgergurus.com/about
https://www.linkedin.com/in/stebro

Connect with Glenn Dunlap
https://linkedin.com/in/glenn-dunlap

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• (00:00) - Welcome to Best Metrics
• (00:44) - Meet Stephen Brown, COO of LedgerGurus
• (02:46) - Understanding the E-commerce Landscape
• (08:03) - Key Financial Metrics for E-commerce
• (16:34) - Navigating the Cash Conversion Cycle
• (20:38) - Impact of Global Events on E-commerce
• (23:48) - Tariffs and the Future of Manufacturing
• (28:37) - Challenges in Traditional Lending
• (38:48) - Legal and IP Protection in E-commerce
• (43:39) - Complexities in E-commerce Accounting
• (52:35) - Future of E-commerce and Retail
• (54:52) - Conclusion and Contact Information