One for the Authors: Writing and Promoting Your Book with Mitch Weathers

2025-10-30

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Mitch Weathers is an educator, author of the bestselling book, Executive Functions for Every Classroom, and the founder of Organized Binder. He returns to the show to share tips for authors, especially how to launch and promote your book. We talk about:Starting to plan for a book launchKnowing why you want to writeIt doesn’t matter how valuable your book is if nobody knows it existsThe book as a marketing vessel: how does it open doors?Use your network to your advantageWhat makes pr...

Mitch Weathers is an educator, author of the bestselling book, Executive Functions for Every Classroom, and the founder of Organized Binder. He returns to the show to share tips for authors, especially how to launch and promote your book.

We talk about:

Starting to plan for a book launch
Knowing why you want to write
It doesn’t matter how valuable your book is if nobody knows it exists
The book as a marketing vessel: how does it open doors?
Use your network to your advantage
What makes promoting a book different from promoting your business?
How to define success

Listen to my previous conversation with Mitch on episode 81 of The Authority, Executive Functions for Every Classroom with Mitch Weathers.

About today’s guest

Mitch Weathers is an educator, author of the #1 bestselling book, Executive Functions for Every Classroom, and the founder of Organized Binder. Organized Binder is an MTSS Tier 1 solution that exposes students to the executive functions that promote success. In a world where we must embrace technology, analog interaction and hands-on practice is more important than ever. Studentness, the habits of being a student, are critical in today’s educational landscape and Mitch is among those leading the charge.

About the host

Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Bluesky or LinkedIn

I also host Sideline Sessions, a podcast for coaches and parents of student-athletes. The show features conversations with coaches and performance experts in the NFL, NBA, NCAA, Olympics, and more. Listen here: https://bit.ly/3Rp0QGt

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