EP45 | How To Use Sponsored Brands Category Targeting Campaigns For Keyword Research

2022-04-20

Download

Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.Yes, you can use Category Tar...

The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.

Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.

Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...

WHAT YOU'LL LEARN

A summary of what Sponsored Brands are
How to use Sponsored Brands Category Targeting to discover new keywords to target in other Campaigns
The one major drawback to Sponsored Brands Category Targeting
How to structure your Sponsored Brands Category Targeting Campaigns
The costs associated with Sponsored Brands Category Targeting and how to control them
And so much more...

RESOURCES