Brand Trust: has the internet replaced true soul with data-driven shape-shifting? – Nick Richtsmeier

The internet was supposed to empower brands to build relationships based on authenticity and shared values. But for so many of us, does it now just feel like surveillance capitalism, exploiting and manipulating our attention, leading to mass brand distrust and marketing cynicism?

Joining us today is Nick Richtsmeier, a growth consultant and Founder of CultureCraft, who works directly with business and non-profits to solve the issue of trust decay in the marketplace.

https://www.damnsgiven.com/
https://culturecraft.com/
https://www.buzzsprout.com/2365925
https://www.linkedin.com/in/nickrichtsmeier/

In this episode, Nick joins us to explore the decline of brand trust in the digital age, focusing on the impact of surveillance capitalism, the concept of enshittification, and the role of algorithms in shaping consumer perceptions. We discuss the shift towards community-based growth strategies and the importance of authenticity in marketing, while also addressing the challenges posed by large tech platforms.

We also look at the dynamics of social movements, the role of brands in societal change, the challenges of building trust in the digital age, and the importance of human connection amidst the overwhelming influence of technology and the internet.

00:00 The Internet's Impact on Brand Trust

05:03 Understanding Enshittification and Its Effects

10:05 The Role of Algorithms in Brand Perception

15:03 The Shift Towards Community and Authenticity

19:58 Navigating the Future of Business Relationships

24:43 The Ticking Clock of Social Movements

29:00 The Role of Brands in Social Change

35:09 Navigating Trust in the Digital Age

39:55 The Illusion of Internet Trust

46:58 The Human Spirit and Digital Reality

If you like what you hear, please follow the show, leave a review, or let us know what else you’d like us to look into at ⁠https://www.ruinedbytheinternet.com/⁠