In this episode, host Nalin talks to Chris Rossetti about marketing for Galaxy Dice that raised $16,115 on Kickstarter.
We discuss:
- [3:21] Taking an early passion in games and creating a business out of it
- [5:33] The importance of a good pitch video
- [7:53] Investing heavily in the art upfront since it is the first thing people see for a game
- [9:45] Being very active in The Game Crafter community and building long-term relationships with other game designers
- [12:01] Not paying for reviews of the game and connecting with new and upcoming cerators in that way
- [15:00] The exact elements Chris makes sure to include in all his Kickstarter videos
- [17:57] Purchasing an easy-to-remember domain that automatically redirects to his Kickstarter page
- [22:01] How to create an enticing pricing strategy to get people to back, especially the no-brainer pricing strategy
- [30:53] Finding engaged fans and brand ambassadors to spread the word about the game
- [34:06] Building a Kickstarter launch model to continue designing and launching games as a hobby
Thanks for listening to the Board Game Marketing Podcast!
Galaxy Dice Kickstarter campaign: https://www.kickstarter.com/projects/603343698/galaxy-dice
Website: https://www.rampagegamesllc.com/
Facebook: https://www.facebook.com/Rampagegamesllc/
Instagram: https://www.instagram.com/rampagegamesllc/
Twitter: https://twitter.com/rampagegamesllc?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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