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When Joe Pulizzi launched The Tilt in 2021, he already had a pretty good idea of how to build a successful media company. Back in 2017, he had sold his previous media startup, The Content Marketing Institute, to one of the world’s largest event conglomerates.
Joe ran The Tilt with a very similar playbook – first starting with a weekly newsletter, and then expanding into an in-person conference called The Content Entrepreneur Expo, or CEX. The venture was so successful that he sold it to Lulu Press in 2023.
In our interview, Joe talked about his newsletter growth strategy, what it takes to put on a successful conference, and why he prefers the term “content entrepreneur” instead of “creator.”
How Ben McCarthy built a Salesforce-focused media company with 400,000 monthly readers
How Brad Hargreaves built Thesis Driven, a newsletter and data product focused on real estate
How Andreas Sator built one of the most popular podcasts in Austria
How to grow your audience in a post-Facebook world
How William Knight built Early Morning Media, a B2B newsletter company
How Tom Arbuthnot built Empowering Cloud, a media comapany focused on Microsoft cloud products
How CJ Gustafson built Mostly Metrics, a newsletter for CFOs
How Sam Koslowski helped build The Daily Aus, a social first media outlet in Australia
The state of newsletter advertising in 2024
How Riad Chikhani built GAMURS Group, one of the largest gaming media companies in the world
How to monetize newsletters on LinkedIn
How Jack Kramer and Nick Martell sold their media company to Robinhood and then bought it back
How Cityside built a sustainable model for local news
How Lucas Grindley helped Next City grow to 1,000 paying members
Will Spotify's audiobook streaming be good for authors?
How Gabe Fleisher built Wake Up To Politics, a daily newsletter with over 50,000 subscribers
The biggest difference between the Creator Economy and traditional media
Will Buzzfeed file for bankruptcy in 2024?
How Kelsey Ogletree built Pitchcraft, a membership community for PR pros
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