Goop Kitchen: From Ghost Kitchens to IRL Flagships - Where We Buy #360

Adam Rinella is Vice President of Real Estate & Development at Goop Kitchen, the fast-growing, gluten-free fast casual restaurant brand launched by Gwyneth Paltrow's Goop. Rinella discusses Goop Kitchen's origins as a delivery-only concept, its expansion to 13 locations in California, and plans for growth in New York and beyond. He explains the brand's approach to menu development, site selection, and the challenges and opportunities of operating a celebrity-backed restaurant. Rinella also covers Goop Kitchen's innovative prototypes, the importance of high-quality ingredients, and the role of partnerships in scaling the business.

James Cook is the Director of Retail Research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.