Life on Mars - A podcast from MarsBased
Technology
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
079 - Building the next 10 years of MarsBased
078 - The future of SEO and content strategy in an AI-driven world, with Clemens Rychlik (COO @ Bourbon)
077 - M&A Masterclass with Founder Partners
076 - Building a thriving Shopify agency, with Keyven Ferland (Founder of La Web Shop)
075 - Bootstrapped Businesses, with Amir Salihefendic (Founder @ Doist)
074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto)
073 - From Rails to revenue, with Khash Sajadi (CEO & Co-founder @ Cloud 66)
072 - We're back! Riding out a crazy wave in the tech industry
071 - Taking investment or selling MarsBased?
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069 - Remote, async and more, with Job van der Voort (CEO @ Remote)
068 - No code in 2023, with Toby Oliver (CEO @ Bravo Studio)
067 - Pros and cons of running a boutique agency, with Jamon Holmgren (CTO @ Infinite Red)
066 - WTF happened to SVB, with Victor Horcasitas
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063 - 2022 recap + 2023 predictions
062 - Tips for agencies and contractors during economic downturns
061 - The solitude of managers, with Xavier Noria and Pau Minoves
060 - Calculating and taking risks in extreme conditions, with Jonas Rinde (CEO @ Nomono)
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