“Make better. Buy better. Wear it longer.” Lots of fashion brands are including claims like this in their adverts and one item of clothing that’s really getting the stamp of supposed “sustainability” is jeans.
Maddie has asked Greg to look into what “sustainability” actually means when it comes to denim. Is it a term that marks genuine eco-impact, or is it more marketing BS? And, as adverts claim, do “sustainable” jeans last longer?
Greg speaks to an organisation that rates clothing brands’ sustainability credentials and visits Manchester Metropolitan University to hear the results of their ‘rub test’. Do you have a suggestion of a ‘wonder-product’ making a bold claim that Greg can investigate next?
Send us your suggestions to sliced.bread@bbc.co.uk or send it to Greg direct on Twitter and Instagram where he’s @gregfoot
PRESENTER: GREG FOOT PRODUCER: JULIAN PASZKIEWICZ
Car Tyres
Sustainable Period Products
Air Fresheners
LED Face Masks
Toast - Safeway UK
Toast - Green Shield Stamps
Toast - Mothercare's UK Stores
Toast - Vine
Toast - Little Chef
Mushroom Coffee
Dishwashers
Tens machines and circulation boosters
Milk Alternatives
Fitness trackers
Pots and Pans
Dog dental chews
Face Creams
Sliced Bread is back!
Toast - Jamie's Italian
Toast - Commodore Computers
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