The Return to Analog

From twin bell alarm clocks to vinyl records, why are Millennials and Gen Z ditching screens for tactile experiences? In this episode of The Morning Brief, host Dia Rekhi speaks with David Sax, author of "The Revenge of Analog" and "The Future is Analog," about the curious resurgence of analog living in our hyper-digital age. The conversation explores whether this trend is mere Y2K nostalgia or genuine digital disillusionment, how social media paradoxically fuels analog hobbies like knitting and pottery, and why vinyl sales surged the year Spotify launched. From Google employees taking drawing courses to escape software constraints to the pandemic revealing digital life's limitations, Sax examines what defines an analog lifestyle beyond aesthetic choices. As AI matures and screen fatigue deepens, the episode questions whether our craving for physical books, face-to-face interactions, and hands-on creativity signals a fundamental reassessment of technology's promises—and whether balance, not rejection, holds the answer.

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Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026?, How Quick Commerce is Triggering a Health Crisis for Gen Z, India’s Labour Law Reboot, Viral to Valuation: Building Women’s Cricket as a Brand and much more.

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