Cookie Freak (Jess at Sweet Emotion Baking)

Thanks as ever to Nicole at Nico Coastal Homes for sponsoring this season. Whether your planning to buy or sell a home on the Coast, give Nico a ring. She’s a top seller for good reason!

In this episode, Jess Procter, owner and founder of Sweet Emotion Baking in Gibsons, BC. Jess shares her journey from home baker to small business owner, and spills the tea on who her customers are, why they’re obsessed with her cookies, and why they might be calling her at 11 pm for a cookie fix.

But we also get deep into it and unpack why a cookie isn’t just a cookie, but a sweet treat that connects Jess, giving her fulfillment from feeding her community.

We also make a test batch of top secret Secret Sunshine Cookies. And if you’re quick on the draw, you can buy one of these cookies for yourself wherever they’re found. (hint: try the Butchers, the Cheese Co. and Roberts Creek Wellbeing.

Hear about, Jess’s “no raisin” policy, midnight baking marathons, the therapeutic power of baking during tough times, especially while parenting through lockdowns, and a bunch more.

Connect with Jess on Instagram (@sweet.emotion.baking) and with me (@dom_ideas). 

If you enjoyed this episode, please subscribe, rate, and review the podcast. Support local businesses like Sweet Emotion Baking, and don’t forget to treat yourself (and someone you love) to a cookie! After all, a cookie is just “a hug for inside your body.”

Secret Sunshine is produced by Dominic Girard at Handover Media. The music is from Max Henry.