March Madness: How sports is leveraging storytelling to build connection

Sports is pretty amazing at capturing attention…but they have recently gotten even better. How? YUP…storytelling.

The have learned that they can create even greater connection between their audience and the sport by telling amazing stories about the individuals.

You’ve likely seen or heard about one of these shows.

ESPN - Man in the Arena - Tom Brady

Netflix - Drive to Survive - Formula 1

Netflix - Last Chance U - College basketball

HBO - Hard Knocks - NFL

Listen in as Peter shares the power of storytelling in sports and how you can leverage it as well.