Navigating U.S. Potato Trade Opportunities in 2026

In this recording from Potato Expo 2026 in Dallas, National Potato Council CEO Kam Quarles and Matt Lantz of Bryant Christie Inc. dive into the high-stakes world of international potato trade. The group discusses the industry’s formal request for a Section 332 fact-finding investigation to address concerns regarding British Columbia’s efforts over 40 years to limit exports of potatoes to that province, along with concerns over other Canadian policies that may unfairly distort trade. They also explore how the industry is using trade leverage to decrease friction and expand the global footprint of U.S. potatoes in Asia, Mexico, and around the world.