Bruno Bertini’s advice on becoming a modern CMO

In this episode, Kelly Hopping sits down with Bruno Bertini, Chief Marketing Officer at 8x8, to explore what it takes to build an impactful career in marketing and lead with authenticity in today’s tech-driven landscape. Bruno shares how his unconventional journey—spanning customer experience, sales, and marketing—shaped his deep understanding of buyer psychology and organizational transformation.

From orchestrating AI-powered brand strategies to leading a company-wide pivot from UCaaS to CX, Bruno offers pragmatic insights on harmonizing long-term brand equity with short-term revenue pressure. He discusses building marketing culture from the inside out, developing nuanced customer messaging, and why he believes zigzagging through disciplines is a leadership advantage, not a liability.

Tune in to hear how Bruno leverages AI to scale messaging, the importance of emotional buyer insights, and why curiosity is the new superpower for modern CMOs.