85.From Corporate Burnout to Cult-Status Convertible Heels. How Sherel Schnyder Built Lobo Footwear

2025-09-16

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What would it take for you to back yourself fully?For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B. Now the founder of Lobo, a cult shoe brand known for its convertible heel, Sherel is creating a category of her own and women can’t get enough.In this episode, we dive into:The moment Sherel knew she had to build Lobo and why she didn’t wait for permissionHow she funded her dream by selling her home (yep)What it’s like to launch a physical produ...

What would it take for you to back yourself fully?

For Sherel Schnyder, it meant selling her apartment, quitting her job, and building a fashion startup with no plan B. Now the founder of Lobo, a cult shoe brand known for its convertible heel, Sherel is creating a category of her own and women can’t get enough.

In this episode, we dive into:

The moment Sherel knew she had to build Lobo and why she didn’t wait for permission
How she funded her dream by selling her home (yep)
What it’s like to launch a physical product with no industry connections
Why Lobo’s “2-in-1” convertible heel is gaining a cult following
The emotional rollercoaster of being a solo founder and how she’s navigated fear, risk, and self-doubt

Whether you’ve been sitting on a product idea, or just need the courage to finally bet on yourself this one’s for you.

Check out LOBO Footwear here:

https://www.lobofootwear.com/

Follow LOBO Footwear

https://www.instagram.com/lobofootwear/

Visit LOBO Footwear:

https://www.lobofootwear.com/

Connect with Sherel:

https://www.linkedin.com/in/sherel-schnyder-94b060b5/overlay/contact-info/

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You can follow Natasha at: @natashamarcello_

And Penny at: @penny.macheras