SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz

Today I talk with Mike Michalowicz (author of Profit First and many other books) about how he's started multiple 7 figure businesses on the back-end of books he's written. We also talk about:
- how he sold 700k copies of his book, negotiated double the advance, and why he decided to fire his agent and do it himself
- why audiobooks are where all the money is in book publishing
- the 2 types of people that will help you sell more books and grow your business
- A "backlist"; what is it and why is it important for long-term book sales
- Why you should self publish if you want to make money from the book
...and a lot more!

This interview is a blueprint for building a business using books. If you want to grow your business using a book...don't miss this episode!