Give More to Get More

Business is about creating something of value so that others will pay for it.

Understandably, that leads professionals to mostly focus on minimizing cost while maximizing revenue.

In practice, it's a bit more complicated. The more value you give to clients, the less likely they are to leave and the more likely they are to tell others about you – both of which lower your marketing costs.

Confused? Today's newsletter probably won't change that. But you never know...